If a website’s bounce rate is quite high, then the website has got some serious issues which you need to take care of. Take a look at a few tips that will help you reduce the bounce rate.
Optimise website’s loading time
If a page takes forever to load, your visitors are going to leave immediately without even checking what products or services do the business offer. It does not matter how bad or good a content is, visitors will leave the page without a second thought. A study shows that almost 47% of visitors expect a page to load in 3 seconds, hence, on-page optimisation is important to lower the bounce rate.
A wall of text is never appealing to the readers. Instead, it can be quite annoying. Content has to be captivating enough to engage the audience but big paragraphs must be avoided. Formatting the pages can be possibly one of the best methods to minimise the bounce rate. The less effort a reader has to do in understanding the point, the more likely he or she is going to stay. What you can do is use good headers, insert multiple subheadings, put strong-quality images and bulleted points. Using different formatting options make content readable.
Use of promotions and sidebar widgets in small quantities
Web pages are the perfect channel for offering content and relevant material to your audience. However, stuffing the webpage with offers, ads and other emblems will be a surefire way to annoy the visitors and tempt them to leave, increasing the bounce rate. Article recommendations that appear after an individual read a blog post can be genuinely useful to attract readers to that website. Awards can also be included in the sidebar but these must be from a well-reputable source.
Include a call to action
You should know what action you want your visitors to take. Insert a single call to action so that your visitors know what they should do next. Too many CTAs on a single page may confuse the people, tempting them to leave the page. Think about the intention of the users and how the strong CTA can help a user to accomplish his/her goals.
Use valuable internal links
One may recommend using multiple internal links in the content to minimise the bounce rate. This strategy may work but can also backfire. The websites that use too many links in a blog not only looks horrible but also offers nothing to enhance user nothing. It is suggested that not to go overboard with internal linking. Focus on linking those websites and webpages that can be highly useful and relevant to the visitors.
Want to lower the bounce rate of your website? Contact a website optimisation company in Manchester.
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By: Nhance Digital
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