Article published by : Nhance Digital on Monday, May 20, 2019 - Viewed 165 times

Category : SEO

Website Optimisation for SEO - the Essentials in 2019



In the digital world, every year is a new opportunity for you to take your business a notch higher and 2019 is no different. If you have designed and developed a website to promote your business online, the next logical step is to optimise it for the search engines. After all, the search engines are where your users are looking for businesses like yours. Below given are the trending SEO strategies that you need to implement to ensure that your website occupies a high ranking position on the SERPs and rakes in a lot of traffic.

Mobile First

Mobile has taken over the world without a doubt. Almost everyone who has access to the Internet has a mobile phone. In fact, studies revealed that more than 40% of eCommerce sales come through mobile platform and over half of all the traffic generated are from mobile searches. These staggering numbers have pushed Google to prioritise mobile over all the other platforms. So, last year, the search engine introduced mobile-first index and according to it, the search giant is going to give more preference to websites that are optimised for the mobile when it comes to ranking.

This means that you need to have a responsive website that works seamlessly across all devices and screen sizes. You could opt for having two different versions of your website - one for mobile and the other for desktop. But, that is just too much work when it comes to maintenance and update. You can leverage professional website SEO services in Leeds to make sure that your website is delivering a great mobile experience.

Long-form Content

Short-form content does not offer enough information and value to the user. This is why Google prefers long-form content. But, just writing 2,000 words generic, shallow content will not fetch your website a high ranking position on the SERPs. You need to find a good topic that is relevant to your niche and invest considerable time into research so that the resulting content contains a lot of information for the readers. Also, you need to ensure that the content is unique and original with the right keywords. In order to stay ahead of the SEO game and allow the Google bots to easily crawl and index your website, you need to break up your content using bullets and number lists, and subheads.

Page Speed

When you are optimising your website for the search engines, page speed is a very crucial factor to consider. Internet users are extremely impatient and their span of attention is only about 3 seconds. Unless you want your website to have a high bounce rate, you need to take the necessary steps to ensure that your website loads fast on both mobile and desktop. You can hire website SEO services in Leeds to help you improve the page loading speed of your website.

Emphasise on User Experience

When designing and optimising your website, user experience is one of the most important factors to consider. If your visitors are not satisfied with your website quality, they might leave without exploring your offerings. Even SEO is all about user experience and that is why Google has over 200+ ranking factors to ensure that users are satisfied with the resulting quality. The things that you should keep in mind include simple navigation, smooth loading of your website on all devices and clean design. Also, you must not resort to using black hat SEO techniques.

Now that you know the things that you have to implement to optimise your website for the search engines, you must remember that SEO rankings do not happen overnight. You have to employ the right tactics as per the needs and objectives of your business. You can simplify the process of optimising your website for SEO by hiring professional services.
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By: Nhance Digital

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