Article published by : appiness on Friday, October 26, 2018 - Viewed 14 times

Category : Marketing

The Beginner's Guide to Google Analytics



Do you have a blog? Do you have a static website? Or Do you have a desire to start your career as a Digital Marketer? If ‘Yes’ is the answer, then you must know Google Analytics. It is a tool that helps you understand your site and the way users behave, hence you can improve your website However outsourcing to best digital marketing company would be helpful in customise your website according to the user needs.

Here are just a few of the many questions about your site that Google Analytics can answer.

How many people visit my website?
Where do my visitors live?
Do I need a mobile-friendly website?
What websites send traffic to my website?
What marketing tactics drive the most traffic to my website?
Which pages on my website are the most popular?
How many visitors have I converted into leads or customers?
What content my visitor like in my site?


And, the questions are not stopped here. Google Analytics can answer any additional questions. To know more about Google Analytics, go through the Google Analytics Study Guide 2018.

Following are the steps a beginner should know about Google Analytics:

1. Create an account:

First of all, you should need a Google Analytics account. Creating an account is easy. You should have a Gmail ID that you are using for other services like Email, Google Drive, YouTube etc. If you don’t have an Id, you will need to create one.

2. Set up your account and property:

Once you have a Google account, you can go to Google Analytics, and your page will be displayed with three steps one must take to set up. After reading those steps, you can click the Sign in button. After signing in, you will fill out information for your website. On that page, fill in the details like
Account Name
Your website Name
Your website URL
Your Industry Category
Your timezone

Beneath this, you will find the data sharing options of your site. It is a fair practice to check all those options on data sharing settings. By watching Google Analytics tutorial, 2018 would be helping in setting up the account property.

Once you are done with your website settings, you will need to click the Get Tracking ID button.

3. Get your Tracking ID:

After clicking the Get Tracking ID button, you will get a popup of the Google Analytics terms and conditions. Read and agree with it. Once you agreed, you will get your Google Analytics code.

Go to User management - Tracking Info - Tracking code.

From there, you can get your tracking code, and this must be installed on all the pages of your website.

Tips to add to the website:

If you have WordPress and own domain, add the code on the specific area on Genesis Framework or add using the Google Analytics by Yoast plugin

If you have a website built with HTML files, add the tracking code before the </head> tag on each of your pages and upload the file to your web host using an FTP program.

4. Set Goals:

Once your tracking code is installed on your website, it is a best practice to add a small (but very useful) Goals settings on Google Analytics.
Click on the Admin link at the top of your Google Analytics - Click on Goals under your website's ‘View’ column.

Goals will tell you when something important has happened on your website. For example, if you generate leads through a contact form on your website, create a thank you page that visitors end upon once they have submitted their contact information. Hence you know how many leads you got.

Or, if you sell products on your website, create a thank you or confirmation page for visitors once they have completed a purchase. With this, you know the how many products got sold. With the help of Google Analytics tutorial advanced, you can quickly learn how to set goals.

5. Site search:

If your website has a search option, it is a best practice to track searches that are made on your site. This will help you learn more about what your visitors are looking for on specific pages.

To add search to your Google Analytics,

Run a search on your website.
Copy the URL of your search
Go to your Google Analytics Admin menu.
Click the View column,
Click on View Settings.
Scroll down until you see Site Settings and
On-Site Settings, toggle it to On.
Look back at your URL for your search results. Enter the query parameter (usually s or q)
Click Save.

6. View Google Analytics Data:

Once you set all this, it’s time to learn about your website traffic. Each time you login, you can see the Audience Overview report. Alternatively, if you have more than one website, a list of websites is shown where you need to choose one. After choosing, you will be taken to the Audience Overview report for that website. On that you can see, the Overall users, organic traffic, referral traffic, new users, returning users, user demographics, locations, etc.

Advantages of Google Analytics:

1. Make your site SEO- Friendly:

There are various strategies to optimise a site through SEO, and if it is not done correctly, Google will punish the site by de-promoting it on search results. You can check whether your site is SEO friendly or not with the help of Google Analytics and following are few of the SEO factors you can check with Google Analytics:


Site navigation.
Internal linking.
Site speed
Overall Performance.


The best example is Appiness Interactive as they are the best SEO service providers in Bangalore. Due to their best SEO practices, many websites are getting significant tractions to their sites.

2. You can know where your audiences are:

One should thanks to Google Analytics since it helps to collect the data of digital marketing campaigns that help in making informed decisions. Analysts can track the data and provide better results in marketing. With the help of these tractions, marketers can analyse, find the growth/loss and can take a better decision for the upcoming marketing strategies. This will bring in a drastic change to the marketing ways which in turn not possible in traditional marketing. Leave your doubts, and the rest can be taken care of by the Best Digital Marketing Company in Bangalore, which helps you run the successful campaigns with higher RoI.

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