Marketing is all about communicating with the target audiences, to help position your brand, goods, services or solutions, in the minds of prospective clients and customers. The trouble is, any brand or product will have a unique appeal to a very specific clientele. They might not hold the same appeal to every person out there.
This is where corporate video production comes in because it’s imperative to customise a particular message based on individual preferences. You can build a captivating story about your brand, with the added benefit of visual tools, which makes it even more appealing.
Corporate videos work best when they focus on a certain kind of product or a business trend, instead of incorporating everything about a company and being rather lengthy or vague. They are especially beneficial for startups or SMEs (Small and Medium-Sized Enterprises), who need to get their message across to a large group of people, on a budget and in less time.
Corporate Video Production has a number of advantages. They are:
Producing videos is a fun undertaking. You can let loose and be creative. Corporate videos don’t have to be big budget Hollywood productions, or too fancy or ostentatious even. They are short and crisp narratives about specific brand projects or a certain industry fad.
You can build captivating brand stories. Corporate videos give you a chance to create interesting storylines, in regards to your company, and the kind of work you are involved with. You can integrate scripts, interviews, shots of daily work life, employee accounts and all CSR (Corporate Social Responsibility) initiatives.
It is a known fact that video content receives better search engine ratings and enhance SEO (
Search Engine Optimisation
). You can easily engage current and prospective, clients and customers, with effective corporate videos. The current trend of posting video content is, especially, helpful to brands because users prefer to watch videos, as opposed to reading about a specific product or service.
Watching videos is easier than reading an all-text report. It is a scientifically proven fact that people retain visual material better. Videos are more enjoyable to watch and require no effort, on the viewer’s part. They can relax while watching informative content.
Videos can be easily shared on social media. All social media channels thrive on video content. You can create substantial brand awareness via. social media platforms because of the sheer magnitude of traffic it receives, at all times, day or night. The most valuable characteristic of sharing corporate videos on social media is, it encourages discussions and compels people to comment, which is favorable to brands, as people’s remarks are helpful feedback on how to improve a brand’s image further.
Corporate video production, usually, involves the following steps:
Pre-Production - This is the first step that usually involves writing the script, creating storyboards and deciding the budget.
Producing the Video - This step deals with deciding on the Director, Cameraman, Cast, and Crew, besides finalizing the location.
Post-Production - This step largely involves video editing and giving a logical flow to the whole video, complete with sounds, music, animation, graphics etc.
Corporate videos can be made to address a whole range of subjects, including; financial reports, training videos for staff, brand promotion, sexual-harassment awareness, corporate life, social media marketing (SMM) or search engine optimisation (SEO) etc.
Video production requires a certain know-how, so, although, you can produce a corporate video yourself, on behalf of your brand, using a professional video-making service is advisable. For one, a professional service will have better provisions, in terms of video making equipment (which is expensive) and technical knowledge on how to better utilize it.
Some organizations hand out promotional merchandise while presenting their corporate videos, for instance; gourmet chocolates, coffee mugs, coffee table books, customised stationery, limited-edition pens and even, gadgets like pen drives etc. This might seem a little excessive and a blatant ploy, but it’s a useful marketing tool and a prudent promotional strategy, to accompany your corporate or business video.
Whether they are made to promote a business or to reach out to the general public, corporate videos are one of the most effective marketing strategies and every organization should set aside a budget for it, as a necessary expense
Keywords: Corporate video production
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