An eCommerce store is incomplete without an online shopping cart. It won't be wrong if we call the online shopping cart as the heart of the eCommerce website. A good shopping cart is always responsible for the growth of eCommerce business and customer satisfaction.
What happens if you select an eCommerce platform provider with an online shopping cart which is not efficient enough for your business? Your store may have some amazing products; customers decide to buy the product at first glance but are not able to complete the checkout due to certain difficulties. You will surely face some adverse situations, may be in the form of loss of valued customers. You surely won't like to face such situation.
Here are some facts you must consider while choosing your online shopping cart for positive results.
Keep it simple always
People do not have ample time always to perform a number of steps for carrying out the checkout for their orders. Your online shopping cart system should always be flexible enough to focus on the happiness of the customers which comes from the better shopping experience. If it is simple and convenient then it is surely chosen by a number of customers.
Security is priority
"Privacy- like eating or breathing- is one of the life's basic requirements," says Katherine Neville- A famous American author. The worst fear of any customer would be poor security. What if anyone gets your credit card details while you are paying for your order or your money is lost while shopping online? You will surely think twice before purchasing online again. Hence customers always choose a trustworthy online shopping cart where security is considered as a vital aspect. Fulfilling this expectation of customers can easily bring huge profits.
If it's easy, then it's appealing
A multi-seller marketplace which can survive in the global market can undoubtedly be first preference of many customers. ‘Ease of use' is the essential rule when it comes to users across the globe with different languages. Displaying the cart information in the customer's native language can always be an add-on feature when it comes to International market. If you wish to expand your business globally then you just can't miss this trick.
Credibility is crucial
There are a number of fraudsters on the internet eager to hack your information by every possible means. Building up your own online shopping cart can be a good option but you never know which unknown bug becomes a threat in future. On the other hand, a platform which guarantees fraud-free transactions; assures to assist you 24*7 and takes care of providing completely customized shopping carts is preferred in terms of credibility.
Time decides your progress
It is always your call if you wish to build your own shopping cart, but if you do not have enough time and want speedy results then you must go for ‘Plan B'. Try for an ecommerce platform with pre-developed cart along with multiple amazing features like-
• PUSH notifications for ease in conversions.
• Customer rating and review options for better knowledge of products
• Shopping carts along with coupons and discounts for customer satisfaction
• Real-time inventory status
• Incomplete checkouts and orders tracked by automatic emails
All these reasons are enough to convince you to go for the second option rather than creating a shopping cart from scratch.
Gaurav Jain is an expert in the ecommerce industry with vast experience and keen interest for the same. Gaurav Jain has come up with a number of articles with calculated research which can be helpful to every ecommerce platform in India. With his firm views about online shopping carts, buying-selling process, proper implementation of his knowledge and love for work, he has helped many ecommerce platform providers by sharing his ideas and helping them implement the same.
Keywords: eCommerce platform provider, Create an online store, Multi Vendor eCommerce
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