Social media marketing in Redditch, Bromsgrove and other areas in U.K have become an important aspect in today’s digital world to market a product. However, the main factor in garnering attention of the visitor is to include one key term in order to increase online presence of the brand through followers. This key term widely known in the Social Media world is called a ‘hashtag’.
Marketers use hashtags in order to increase visitor engagement and provide a unique identity to a brand. Research reveals that using hashtags on twitter increases visitor engagement twice as much than a tweet without a hashtag. Every social media platform today would recommend using hashtags in order to spread awareness of a brand.
Businesses today are using hashtags to educate customers about a product or service. Hashtags can be treated as a call to action or to create a trend in the social media market which aids in generating a lead and establish a connection with the customer.
How businesses can benefit from hashtags
A hashtag is an opportunity for customers to involve themselves in trending conversations, giving businesses an ideal strategy in generating awareness about the brand to the customer. Apart from generating awareness of the brand and elevate user engagement, hashtags have several other benefits as given below,
Visitors can locate a brand easily
Hashtags can be used as an organic medium to advertise any content. Optimizing hashtags which are included in the content enables users to locate any brand easily.
As it becomes easier for visitors to locate a brand using hashtags, it automatically facilitates traffic. Users while looking for an opportunity to engage in trending conversations use hashtags which indirectly helps in driving traffic to the main website.
Build trust through brand advocates
Brand advocates play a vital role in building brand credibility among customers. A research conducted by Nielsen revealed that 92% of customers trusted the brand advocates over businesses. Hence, hashtags make a crucial aspect in building trustworthy relationships between the brand and the customer.
Monitor hashtag performance
Apart from increasing visitor engagement, using a third party social media management software like Sprout helps monitor hashtag performance. Such a software gives an insight of which hashtag is currently trending and which hashtag is not. This data can help businesses create content according to the ongoing trend.
One hashtag, many platforms
The biggest advantage a hashtag has is that the same hashtag can be used across many platforms. This helps in cross platform promotions and increase brand awareness.
How to use hashtags on Twitter, Instagram and Facebook
Hashtags were first used on Twitter thus making it an important platform to incorporate hashtags in the content. A tweet which includes trending hashtags attracts more viewers, thereby spreading awareness of the brand. Each tweet can include a hashtag and each tweet can be linked with one another. This makes it easier for the user to keep a track on the trending content. When a user searches for a branded hashtag, it becomes easily discoverable due to which brands conduct social media campaigns on twitter.
Visual marketing is on a boom for capturing attention of a user. Using Twitter hashtags with visual content is not a right way to promote a product on Instagram, however this platform is ideal for contests, promotions and other visually heavy content.
Hashtags used on Instagram are searched widely by a large audience which makes a product highly visible. Hashtags on Instagram are not very compatible with other platforms but a Facebook and Twitter bio can be linked with an Instagram account. It is suggested, to market a product on Instagram without the interference of a Facebook or Twitter account and use Instagram solely for the purpose of marketing visual content. A post on Instagram can include up to 30 hashtags and certain hashtags can be hidden to ensure a user does not get saturated with the content.
Using hashtags on Facebook is a different phenomenon and they are not as well-known as Instagram or Twitter hashtags. On Twitter, a hashtag is mostly added in every post whereas when hashtags are used on Facebook, it is mostly related to a popular event or a particular date. It is advisable to use minimal hashtags on Facebook as lesser hashtags receive more interactions than a post filled with numerous hashtags.
Use hashtags and improve Social Media results
Keep it simple
A hashtag that is crisp and easy to remember is the ideal way to connect and engage with customers. However, if a hashtag has to include more than 3 words then it is essential to capitalize the first letter of each word for easy readability.
Understand current trends
For maximum reach, it is essential to identify trending hashtags to keep a track on what is being used by viewers. Since trending hashtags change frequently it becomes necessary for marketers to monitor current trends and then create posts accordingly, to gain maximum visibility. After identifying what is currently creating a buzz among the youth, the content should be related to the topic and should not be created just for the sake of being a part of the on-going conversation.
Incorporate hashtags in the website
Hashtags should be used not only on social media platforms but also within the website. Adding a hashtag on blogs, emails, newsletters, radio and other areas increases the chances to drive traffic to the main website.
Request followers to post
Marketers should push followers to repost content on their profiles using the advertised product. This enables to widen the presence of the product and reach more people at the same.
Using a simple hashtag has the ability to create a new identifiable aspect to a product that helps to build a connection with the customer. Hashtags helps viewers to be a part of something big related to the brand and gives them the ability to contribute in the efforts of a marketer, to spread awareness of a product. Social media platforms help building connections among people and a hashtag helps build a connection between the brand and a customer.
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By: Bal Rai
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