With the presence of over 2.2 million applications in Apple App store, Apple runs a tight ship when it comes to approving mobile apps in its app store. There are so many factors that are taken into consideration before approving or rejecting an iOS mobile application. There could be some very obvious reasons like featuring pornography, gambling, or misspelling Apple product names, etc. Sometimes, the reasons are critical — for example, if you want to have a mobile app that uses GPS to automatically control a real-world aircraft then Apple won’t approve such smartphone app.
The Apple iPhone is a most popular brand and its users are increasing day by day. The competition between Android and iOS growing exponentially, these reasons have increased the numbers of app submissions to the iTunes App store. As of July 2017, on an average 2500 apps were submitted to apple every day, which was mere 32 apps per day in mid-2008.
In Apple store, as far as approving apps is concerned, there are certain rules and regulations governing the store. In other words, there are certain norms employed in the Apple store which will eventually determine whether a mobile app will be accepted or rejected.
Here are the top 8 most common issues that cause apps to get rejected to help you better prepare your apps before submitting them for review.
1. Uncomplete Information
Apple does not prefer to leave any check box Unchecked. The unlucky absence of crucials point of contact information, testing, demo account data, invalid username and so forth will drag you straight in the category of rejections.
2. Improper Usage of Buttons and Icons
There are numerous UI issues which can get your app rejected. Make sure the built-in Apple icons and buttons are uniform in appearance and functionality by using a standard UIButtonBarSystemItem and familiarize yourself with Apple’s Human Interface Guidelines.
3. Long Response Time
In iOS the most extreme time for the application startup is 15 seconds, however the running time of your application is your first opportunity to inspire the users for your app. If the application does’t work inside that given time, the operating system kills it.
4. High Amount of Bugs and Crashes
For smoothly passing the criteria and states of Apple, 12% of the apps are rejected by Apple because they crash and have bug. It is proposed by the Apple app developers that you altogether test the application first before submitting to avoid application failure.
5. Misuse of Trademarks and Logos
Always abstain from utilizing any patent, trademarks and logos in your application or any product images even if they are of apple. It has likewise been seen that some of the applications gets rejected on the premise of logos and trademarks.
6. Use of the word “beta” or otherwise indicating that your app is unfinished
Google has made it a standard industry practice to launch services into indefinite “beta,” but Apple can be quite strict about any indication that an app is unfinished or not yet ready for prime time. We have seen apps get rejected for being labeled “Beta,” “Preview,” and even “Version 0.9.”
7. Do not mention other supported platforms
This rule is not unique to Apple — none of the curated app marketplaces like it when apps mention rival platforms by name. So if your app is also available on Windows or Android, advertise that on your Web site, not in the app or the app store description.
8. Unrelated Meta Descriptions and Meta Tags
Few applications are rejected on the basis of insignificant names, screenshot’s, portrayals, which are fundamentals for the proper identity of the application. Additionally, few applications are likewise rejected on the fake, misleading and false substance and icons displayed on the applications.
If your app does get rejected, don’t panic — address the issue and resubmit. In an emergency, Apple provides an expedited review process which can be used for critical bug fixes or to address security issues. But be careful. Developers who overuse the expedited review will be barred from using it in the future.
The best approach is to avoid rejection in the first place. So, study the submission guidelines and focus on building a high-quality app. Your users will thank you for it.
Keywords: iOS mobile application, apps to get rejected
By: Innvonix Technologies
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