In today’s tough competitive business world, it is important for your business to stay live online. Users are increasingly purchasing/researching/evaluating products/services by visiting relevant website. By this, purchasing products or services has become easier. Consumers are increasingly finding it convenient to purchase online.
Under these circumstances, it is important for businesses to make sure that their websites are up. In other word, business owners have to make their website available for users at any time. This post emphasizes the importance of monitoring your business website.
To keep business functioning and profitable
Monitoring your website prevents from unwanted hackers thereby improving site performance.
Hackers harm your website by damaging the uptime. How do they do it? Well, they might do it by incorporating in your website malicious code, as a result your site is down. A website monitor can help you by letting your site administrators know when your site is down and act fast, so that there is minimal loss of business.
When visitors find your website loading fast, withing one or two seconds, it is likely that they get curious and go into the site further. It helps you in keeping them engaged in your site.
In other words, if your website is taking less time to load, then the visitors will stay on your website rather than going to your competitors site.
Preventing loss in sales
If your business website is monitored properly, and if any issue arises it will be reported to you immediately. You can look into the matter and get it solved. This will prevent loss in sales.
If your site is down many a times, your customers might find it difficult to purchase your product/service. You will not only lose potential customers, but it could do damage to the companies brand.
Obtain best search results ranking
Search engines look for your site’s uptime. That is, they check if your site was down at any moment and how often it goes down. Website’s uptime is an important criterion while ranking it.
Search engines such as Google take the loading speed of your site as one of the criteria for ranking sites. This is because, if your site is not loading fast, Google perceives it as one of the factors that badly affects user experience.
Detecting hackers fast
Detecting hackers fast is important because they cause loss of valuable customers by making the site down. They bring trouble to the site by technically making some changes in the operation of the website.
Having a website monitor is likely to keep you abreast of your website’s performance. They will let you know the site’s down time via email, SMS text messages and/or voice messages. This helps your site’s administrator to take remedial measures immediately.
By: Gary Martin
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