Launched in 2011, Snapchat has been a difficult platform to market a brand. Why can’t your business no longer afford to ignore Snapchat? The answer is quite simple. Its user base hit 100 million people. This alone should answer your question.
There are about eight billion video views on Snapchat every day. Clearly, if you want to reach millennials this is where your brand needs to be. Snapchat is becoming one of the hottest social media platforms.
60% of U.S. citizens aged 13-34 are using Snapchat making it one of the best apps for reaching the young demographic. Snapchat is becoming vital part of global marketing strategies.
With Snapchat’s features one can make voice calls, send audio messages and send video messages. Through its multi-functional features, Snapchat is ensuring that young people will want to stay in the app and use it instead of other platforms like WhatsApp or Google hangouts.
Would your company benefit from this next big thing? However sectors like banking and insurance won’t quite really benefit from Snapchat. But on the other hand, the creative industries and business in retail can surely gain something.
An example of a brand using Snapchat is Mashable which shows behind the scenes snippets and tech coverage. Just like Mashable you can show a slice of your life working in your office or anywhere.
Having different content for each platform is essential. You have to make sure you offer something different from your other social media accounts. Usually content on Snapchat is a combination of photos, videos and doodle features that help in creating engaging material.
Ever since Facebook went mainstream, Snapchat is the only medium through which one can reach younger audience. If you are running a business that targets products and services to the audience, you are likely to have most success here. The main advantage is its one-on-one interactions with the younger audience here.
In case if you are looking to boost your business, you could offer promo codes or discounts to the fans who watch your entire Snapchat story. GrubHub succeeds in Snapchat community engagement with a variety of promotions, exclusive deals and contests.
77% of college students use Snapchat daily and 58% would likely to purchase a product if they interacted with the brand on Snapchat.
Snapchat’s popularity among users under the age of 30 makes it a social media platform whose marketing benefits should be considered by brand marketers. Even the emerging and established brands can benefit through this medium especially if they want to attract larger audience and the next generations that will follow.
What do you think about Snapchat? Are you using it as a social media strategy to boost your business?
Keywords: Snapchat: Is it the next big thing for your business?, Digital Marketing Agency, Digital Marketing Agency in Mumbai
By: Fruitbowl Digital
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