Stastics show that on an average, most Facebook page reach mere 16% of fans in their news feed. So it becomes very difficult for most of the Facebook page owners to get more of their audiences to see their page.
Once, just writing a Facebook post and asking for a like, share or comment was all it took to maintain an active business page. It’s just so much more now.
It’s time to get creative when it comes to handling a Facebook page and drive engagement. Get some Facebook marketing inspiration through the following 5 ways to improve your Facebook presence:
1. Get audiences interacting with your page.
The best way to gain audience attention on your social media page is to ask thought-provoking questions. You need to give people something to talk about. An intimate relationship between you and your audience can be created when you take the initiative to ask your audience about the current topics or important changes within the industry.
2. Post timely updates
It’s better that you update your audience with timely content. If you share any recent topic that is very much in the news, this may drive engagement on the part of your audiences who will discuss their thoughts very much with others, which will eventually translate into a relevant Facebook page and which is likely to show up on your news feed.
Remember that when you post timely content and if your audience may find it interesting, they are more likely towards liking, sharing or commenting on the page. This can lead to a boost in your Facebook engagement.
3. Share quality content
In order to build trust and loyalty, it’s vital that you share valuable information. Share what you know. Give a series of useful tips whether you have posted a video or a tutorial. Make sure you make use of emails, newsletters and other marketing collateral and turn them into quick tips. You want your audience to have a continuous engagement on your page, so provide a fun atmosphere along with providing valuable content.
4. Enhance your page with more of visual content
Power of visual content can create wonders on your page. Instagram, Pinterest and Snapchat have clearly shown that posting images lightens up your feed and increases engagement. All you need is to create a beautiful graphic and pair that with a text that can be a quote or a tip. Just like Snapchat works through giving behind-the-scenes-look, use a similar strategy and create brand recognition and awareness.
5. Create a Facebook strategy
Strategize on the elements that are very important for your Facebook business. Also include a posting calendar. You don’t want to wait last minute for your content to be shared. Calendar helps you plan things ahead. Try not to forget scheduling your posts to publish regularly throughout the week.
With more than 1.3 billion users, Facebook is a major destination for your consumers and your clients too. Make use of these guidelines that have proven to help increase engagement. Every marketer faces the problem of Facebook reach in his business, but that doesn’t mean you should count the social media platforms out.
Just hold on to right Facebook management tools in place. If you have any other ways to boost Facebook reach, do let us know in the comment section below.
Keywords: Hike in Facebook reach, Digital Marketing Agency, Digital Marketing Agency in Mumbai
By: Fruitbowl Digital
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