Article published by : Fruitbowl Digital on Saturday, August 13, 2016 - Viewed 314 times

Category : Marketing

Instagram Or Snapchat- Where Would You Tell Your Story?



Instagram came out with something familiar that resembled Snapchat story features, on August 2. As soon as the update was made, Instagram users took over by posting stories allowing them to take, edit and share photos and videos for 24-hour time period before they are erased from the grid.

Instagram literally slayed Snapchat with its all new story-telling feature. So does Snapchat needs to buck up?

We all know this new Instagram feature smells, feels and looks like Snapchat. But which one would you prefer?

Snapchat has an estimated 150 million daily users which is even more than twitter. This app has set the blueprint for the entire industry. From its puppy- face, bug filters to adding time, temperature and adjusting the speed to your snaps, it has it all!

But wait, do you know that 32% of U.S. teens list Instagram as their most important social network, more than any other social network.

So how does Instagram stories compare to snapchat stories?

Instagram lets you see how many people and exactly which people watch each piece of your story. You could also decorate and make your basic content look pretty on its own and generate more engagement. Even if you’re not active on Instagram and don’t post much this feature helps you create a fresh experience on the network.

Very much imitating the 24 hour photos and videos disappearance feature, you can create campaigns and social contests on a minor scale offering content consumption to your followers on a larger scale.

If you’re really worried about your follower count, an increment can be assured. If an Instagram user follows your brand, your account will show up with a colorful ring around it whenever you release new Instagram story content. This means it’s time to increase your follower count and to be on top-of-feed on as many user feeds as possible.

One thing you need to keep in mind is not flood your feed with low-quality content or you’ll see a decline in the amount of followers that are following you. With Instagram stories your account gets uniquely placed among an Instagram user’s closest friends and family members.

With flexible privacy settings on Instagram, you can exclude specific people from seeing your stories even if they follow you. Moreover there is nothing like you can like or comment on Instagram stories, but it’s all about tapping and sending a private message to your account on Instagram direct.

To add more to this amazing feature, you can choose to feature a part of your Instagram story on your main profile if goes over well.

But when you talk about spontaneity, Snapchat definitely wins over through its flattering selfie with dog face slapped on top of it. You could say Instagram is more about food photography and making your pictures look artistic.

Anyways Instagram’s latest move is a major coup. But that still leaves us with one question: Does it mean that Instagram has won over Snapchat?



- FruitBowl Digital
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