Article published by : seoextent on Monday, February 29, 2016 - Viewed 743 times


Category : SEO

Digital Marketing And Its Techniques

A business without marketing is like a skeleton without a backbone. Gone are the days when marketing was confined to posters and huge banners. The internet revolution has swept everyone off their feet. It is the culmination of quirky ideas, few clichés and an online platform. The showcasing of products in the online space has led to the widespread reach across the globe. It is not confined to the local region. Digital marketing has had a lot to do on this front. SEO company in London has helped many companies survive the fall and build better marketing tactics.

It relies on many techniques like SEO, Content Marketing, Email Marketing and SEM. Let us discuss some of them

• Content Marketing

Content is king. Due to the huge spread of the online revolution, reading is not confined to books and newspapers. More than 80% of the traffic comes from checking out a quirky blog or article. Any content that goes viral is the source of thousands of customers on the site. Content Marketing has been the most effective source of digital marketing that has ever been made into the surface. Consumers prefer to check the company’s website and blogs before actually splurging their money on the product.


Search Engine Optimization is one of the tools used to determine the number of clicks on the website. It is the number of independent searches on the search engine. Hence the clicks are called organic clicks as they are not influenced by the search engine. SEO services London provides services related to the marketing strategies for the E-Business and grow strong on it.

SEO company in London has been guiding many companies wade through bad marketing tactics and gets a better view of the market. Back links are one of the ways in which you can grab more attention. A back link on another famous site can help get target audience dive into your site. SEO services London has been clear in its endeavors towards opening new business tycoons across the globe.

• App Marketing

Today’s youth believes in the fad of possessing cool, smart phones and get a load of new apps in it. The app is the new shopping place. No more hassles in the website from unwanted ads. Apps have been making waves through the marketing arena. There are only a handful of companies who don’t have their money on apps. App marketing has helped garner a lot of attention and few coupon codes can boost your business to new heights.


Search Engine Marketing or SEM refers to the marketing done on the social sites like in Facebook, Twitter or Instagram. It can be done through paying or organic clicks. 90% of the population are active on social sites rather than on the real world. What better platform to showcase your product other than these sites? This way of marketing through online sites is known as search engine marketing. These are the various ways of marketing your product on the online space.

Justin Caleb is an avid SEO professional in the US who enjoys blogging on the best SEO company in London. He has a wealth of knowledge and experience in result-centric content marketing and advanced SEO services London.


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