Article published by : Annu on Wednesday, November 12, 2014 - Viewed 577 times

Category : Marketing

Success Of Email Marketing Software Begins Process Of Converting Potential Customers Into Loyal



Email marketing software is a way to direct marketing using email as a communication tool to send commercial messages. The emails sent to current customers or potential customers are considered email marketing. This is one of the best way to improve communication between company and customer, by way of provision of services, information about new features and improvements, etc. Usually very common use emailing to attract new customers.

Email marketing software allows manual creation of mailing lists, which are nothing more than a set of email addresses to automate and speed up the submission. Email marketing software also allows the integration of mailing lists from a CSV file and you can configure multiple mailing lists, each having an ID or name. Users can customize HTML templates for sending emails to your mailing lists. Do send mass emails based on an existing template or create a new one.

As we know e-marketing software is a set of strategies, techniques and operations, coordinated through the Internet, looking to increase sales of a product or service. The e-marketing, also called netmarketing combines each of the principles of conventional marketing opportunities and potential of the Internet and interactive services offered. The technological revolution has produced a set of market changes involving knowledge of new media to their full potential and reaches the achievement of business objectives.

The goal is to market products and services that meet customer needs and through online campaigns get attract potential customers towards corporate websites, online stores, general portals, etc.

The Bulk email marketing software is a proprietary tool market economies, although the philosophy inherent in marketing can go beyond the market and is applicable in many other activities of human societies. The success of email marketing software begins with a continuous process of converting potential customers into loyal, loyal and satisfied customers who use the Internet as a channel of communication, sales and / or distribution.

All companies in the twenty-first century must be prepared to achieve marketing goals using new information technologies and communication.

Advantages of email marketing software:

- 24 x 7 x 365.

- Extensive information available.

- Measurable: innovation in tactics.

- Equal opportunities with less.

- Increased efficiency of economic investments.

- Interactivity unprecedented.

- Easy to test, implement and evaluate.

It is a communication tool on the Internet that allows spreading a message, from a small emitting core, which is multiplied by the collaboration of receptors in transmission and distribution, creating a pyramid effect that grows geometrically.

All viral marketing campaign has to have six key requirements. Although not essential to the fulfillment of the six, the more elements possessing the best advertising campaign are the results:

It is a concept, product, service or creative and original idea with sufficient capacity to "engage" the people to whom it is directed.

It should be single transmission, that is, it can be released very quickly with very little effort.

You have to have ability to be scalable and have the resources and infrastructure necessary to support this exponential growth.

A clever viral marketing campaign should focus on exploiting human motivation and behavior, be known, get more, be the first. The most exploited these motivations are, the more success you will have capabilities, since the goal is to get the receiver to get involved with the content.

You use social media to spread the message. In fact everyone has half a group of more than 20 known about exerting some influence.

It will use the resources of others for mass propagation and dissemination of the advertisement and thus achieve the notoriety that was sought.

This is professional high-performance software to send bulk email that will let you manage your marketing campaigns.

It has the following features: Unlimited number of email addresses in your mailing list.

Frequency unlimited email messages.

Send personalized email messages to all recipients at the touch of a button. If you use tokens in the body of your email our software will replace them with the recipient's name, city, website address or information that is associated with the receiver.

Direct Messaging is available.

Flexible working SMTP servers. Use any SMTP server to which you have access. If you do not know where to get a SMTP server, read this article: SMTP software for email marketing.

It supports proxy servers, proxy rotation.

Set the limit of emails to a domain to ignore backlisting.

And import mailing lists by text files, Excel, CSV, Access, Word and more file formats files. You can import email addresses from the address book in Outlook or use mailing lists generated by our Email Extractor or any other of our collectors.

AwebDesk is reliable software. It allows you to monitor and compare the effectiveness of your email campaigns by monitoring who opens your emails, when, in what country and most importantly, that links are pressed. The service not only provides the ability to check how many messages sent were opened and the number of links in a message that was clicked, but also enables the comparison of the effectiveness of email campaigns and shows users recipients of the countries that are most active. Tracking email goes even beyond these features that show the email address of each user who clicks on a link, the time in which they have visited your site and the corresponding page. This function is very useful to determine who is willing to buy a product, and makes it easy to follow with another email or phone call.


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Keywords: AwebDesk, Bulk email marketing software, Email marketing software

By: Annu

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