Marketing is a great tool for promoting businesses and making their presence felt across diverse locations. In this era of internet, when customers tend to spend more time over the internet than anything else, it is required that organizations use all the possible mode of communication to spread word about their services. This will help them in marketing their products and services to a very wide potential customer base.
Email marketing is not a new term as it was one of the first strategies used for online marketing. However, with the changing business environment and customer behavior it is required that organizations take proper precautions while doing it. Further, vendors offering offshore email support services should also adapt themselves according to the current business trend and market requirements. They are trusted by clients for some of their most critical back office outsourcing services and it is their responsibility to deliver effective solutions.
Mentioned below are few common mistakes that organizations should avoid making while running an email marketing campaign.Avoid Sending Emails Without Permission: One of the biggest mistakes that small and medium
enterprises make is that they buy a list of potential customers from some website and start sending newsletters that they never registered for in the first place. The first impression that you make on your customers is that of violating their privacy. You should believe more in developing an
organic list through opt-in option. This will provide you with a more genuine and relevant list of potential customers who won't mark you spam for sending emails.
The Subject Line And From Section: The subject line of your email should be able to provide interesting information within few words. Avoid boring subject lines as it is very unlikely that the receiver would open a mail that doesn't interests him. Further, the section should include an email address that has your domain name at the end. Using Yahoo or Gmail ID to send the mails shows that you are a very small setup and this might tip them off.
Determine The Purpose Of The Campaign: Most of the organizations jump into email marketing process without giving much thought to the purpose of doing it. You need to determine the real goal behind all your email activities. Vendors offering offshore email support services should discuss this point with their clients properly before they start the campaign. All the activities should be aimed at the purpose for which the campaign is being run.
Handling back office operation on behalf of clients is a huge responsibility. Call center service providers handling email marketing campaigns of their clients should be very careful with their actions as they will directly affect the business of their clients.
Katie Cardwell works as a senior sales and marketing analyst for a multinational call center company in USA. She takes care of all the business operations and analysis the back office support services that power an organization. Her extensive knowledge and expertise on Non -voice call center services such as Web Research Services, Back office support services, etc, have helped many business players to stand with a straight spine and thus making a foothold in the data processing industry.
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